Focus on the customer
The client is the focus of any good business. It must aim to solve the problems that customers have. In other words, companies should be service-oriented more than profit-oriented. Focus on what matters to the client. They really do not care too much about the company’s history or the way the company runs itself. One may see this in video testimonials London productions.
This is the problem with most corporate videos. They are written from the company’s perspective instead of the client’s. The company must ask itself: who is the video for? To whom will it be shown? Will the company be its target audience, or the customers? The majority of businesses, however, still continue to talk about themselves and puff themselves up in their corporate videos.