July 2014

Video Production Agency London

Identify the audience

Marketing is an activity involving the positioning and communication of a service or product’s unique value to the target audience. Any single given service or product will naturally not appeal to everyone, nor should it. But to its target market, it needs to be very enticing and appealing, and the marketing strategy should be made in such a way that the sales pitch is specifically tailored and aimed at the concerns and needs (or wants) of the audience in mind.